SLOBODAN JOVANOVIĆ
Muzej primenjene umetnosti, Beograd, Srbija
slobodan.jovanovic@mpu.rs
POSTAJANJE-ŠPICOM: digitalna animacija u uvodnim špicama televizijskih serija
BECOMING-A-TITLE-SEQUENCE: Digital Animation in Television Series Title Sequences
Zbornik 13/2017 (Muzej primenjene umetnosti), strana 77-83
Kategorija članka: pregledni rad
UDK:
7.097"20":004.92
Apstrakt:
U radu interpretiramo poetike digitalne animacije u uvodnim špicama televizijskih serija novije produkcije koje prikazuju delezovski (Gilles Deleuze) čin postajanja, odnosno proces promene flukseva svesti ili oblika neke jedinke, predmeta ili partikule. Postajanje u uvodnim špicama serija predstavljeno je, najčešće, digitalnom animacijom koju realizuju timovi od nekoliko desetina autora u okviru produkcijskog studija. U ovom radu razmatraju se uvodne špice u kojima se predstave ljudi, životinja, teksta, predmeta ili raznih pojava, digitalnom animacijom transformišu u neki novi vid postojanja. Autori špica koriste nasleđe raznorodnih vizuelnih umetnosti da bi stvorili nove narative, imanentne digitalnoj animaciji u uvodnim špicama televizijskih serija. Na ovaj način, špice serija, kao integralni oblik primenjene umetnosti koji služi da najavi pojedinu seriju, ispunjavaju svoju ulogu na sasvim nov komunikacijski način, pri čemu istovremeno teže da postanu samostalno umetničko delo.
Ključne reči:
digitalna animacija, postajanje, televizijska serija, uvodna špica, Patrik Kler
Summary:
The improved production quality of drama series in the early
2000s, primarily on American cable television networks such
as HBO, Showtime, AMC, Starz and FX, and, recently, on
streaming websites, such as Hulu, Netflix and Amazon, has
been accompanied with an improved environment for
designing TV series title sequences. In collaboration with the
authors of TV series, teams consisting of several dozen
authors are engaged by production studios; they are led by
designers and directors of title sequences who use digital
animation to show the period in which the events presented in
the series unfold and the changing fluxes of consciousness in
the main characters and relationships among them during the
series. This change is an important aspect of Deleuze's
concept of becoming, which implies the movement of one
form of life, the condition of an object or the way of thinking
about another, the pursued one. The intention of the authors
of title sequences is to symbolically depict, in a condensed art
form and using digital animation, the deviation to which
characters or objects are subject in the process of becoming in
the series. Furthermore, the authors of TV series title
sequences use the heritage of diverse visual arts to create new
narratives, immanent to digital animation in TV series title
sequences. In this way, a title sequence, as an integral form of
applied art that announces a series, fulfils its role in a
completely new way in terms of communication, while at the
same time seeking to become an independent work of art.
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