ALEKSANDAR ČUČKOVIĆ
Univerzitet u Novom Sadu, Ekonomski fakultet, Subotica – Departman za evropsku ekonomiju i biznis

ORIGINALNOST U ODEVANJU
ORIGINALITY IN CLOTHING

Zbornik 11/2015 (Muzej primenjene umetnosti), strana 27-35

Kategorija članka: pregledni rad

UDK:
7.05:316.324.7/8
7.05:391"19/20"

Apstrakt:
U radu se ispituje pojam originalnosti, njegovo poreklo i različiti vidovi manifestovanja na polju stvaralaštva. Posebna pažnja se posvećuje problemu originalnosti na polju odevanja, te se tematizuje fenomen mode, i to više iz perspektive pomodara, nego modnog kreatora. Pregled istorijskog razvoja uslova

Ključne reči:
originalnost, odevanje, moda, estetski izraz, stvaralaštvo, individualnost, autentičnost

Summary:
The paper examines the concept of originality, its historical sources and the different forms of its manifestation in the field of creativity. Special attention is paid to the problem of originality in the field of clothing, so the phenomenon of fashion is treated, more from the perspective of a slicker than of a fashion designer. The overview of the development of historical conditions in the culture and society that preceded the rise of the value of originality should create assumptions for its understanding, i.e. of the reason for which this term has been imposed as one of the supreme values of the modern age. Originality is viewed in the light of the possibilities of aesthetic expression of the individual, which finds the means of identification in the manifestations of personal taste, but also the means for realization of its individuality, and authentic existence.

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