ЈАСМИНА ТРАЈКОВ
историчар уметности, Завичајни музеј, Јаrодина

УЛОГА РАЗГЛЕДНИЦА С ПРЕДСТАВАМА ЈАВНИХ СВЕЧАНОСТИ У ДИНАСТИЧКОЈ ПРОПАГАНДИ ПЕТРА I КАРАЂОРЂЕВИЋА
TNE ROLE OF POSTCARDS WITH IMAGES OF PUBLIC CELEBRATIONS IN TNE DYNASTIC PROPAGANDA OF PETAR I KARADJORDJEVIĆ

Зборник 6/2010 (Музеј примењене уметности), страна 43-56

УДК:
32.019.5(497.11)(084.1)

Апстракт:
У авгусrу 1907. године, краљ Петар I Карађорђевић је у пратњи краљевића Александра и свите посетио места која се налазе на путу од Брестовачке бање до Јагодине. Владару је приређен свечани дочек са елементима који су били карактеристични и за спектакле у време владавине династије Обреновића, а засновани су на европској пракси античких корена. Промена се уочава у примени нове династичке митологије у којој је истицан Први српски устанак и улога његовог вође и родоначелника династије, Карађорђа. Следећи идеју народног владара, краљ Петар је настојао да буде што присутнији у јавности. Ово је наметнуло и потребу да се активности владара популаризују. У ту сврху су, између осталог, коришћене и разгледнице, као масовни медиј погодан за пласирање идеја до најширих слојева становништва.

Кључне речи:
јавне свечаности, разгледнице, Петар I Карађорђевић

Summary:
Тhis paper deals with needs of king Petar I Кarađorđević to ensure his popularity and popularity of the Кarađorđević dynasty through bls presence in the public and his contacts with people. In this attempt mass media played а major role, and postcards presented the most efficient way to get the visually shaped ideological message through to the masses.
Тhis need of the king was а consequence of changes that happened in relation to old politics of dynastic propaganda programs. According to new democratized structure of the ruler's symbolic image, the sovereignty of the ruler and his power were not based on divine but on the will of the people. Тhе decrease in authority of the idea that а ruler's power originated from heaven and introducing citizens into the puЬlic political arena, imposed а need for а new representative culture. In that way that the existence and stability would Ье guaranteed to the newly estaЬlished order.
King Petar accepted the idea of а people's ruler that was present in Serbia during the Obrenović dynasty. Soon after his coming to the throne, he started his first journey around Serbia, and in the years that followed he had а prominent role in the public life of the country. In the summer of 1907 King Petar, accompanied by the Prince Aleksandar, visited places on the way from Brestovačka Banja to Jagodina. The ruler got an official welcome with the elements that were typical for spectacles of earlier periods and that were based on European practice originating from ancient times. The necessity for insistence on the legitimacy of his power conditioned the need for emphasizing the role of the founder of the Кarađorđević dynasty. Besides press that gave detailed descriptions of king's journey, the publishers from Jagodina printed postcards with motifs of public celebrations regarding king's reception in Jagodina that was the last stop on his journey in 1907.
Due to their characteristics, the postcards were suitable medium in the service of dynastic propaganda. In addition to portraits of the ruler and members of his family, the postcards with motives of public celebrations of political-dynastic character were printed. Since the main characteristic of these celebrations is ephemerality, postcards ensured that the memory of the events related to the ruling dinsaty were kept alive.

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