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7 - 30 June 2012
Opening ceremony: Thursday, 7 June 2012 at 7 pm
Author of the exhibition: Andrijana Ristić MA, curator

Museum of Applied Art will feature exhibition titled "A Reference to a Front Cover 1945-1980", curated by Andrijana Ristić, MA, June 7 - 30, 2012. The exhibits comprise digital photographic prints that appeared on cover pages of the prestigious large circulation magazines: Duga, Ilustrovana Politika, NIN, Žena danas, Praktična žena, Bazar, Čik, Tempo and Sport i svet. The cover pages of these magazines represent the visual testimonials of the events and the changes of the social, cultural and political life of the Capital, but they also offer a retrospective insight into a model of mass communication. At the same time, it represents an introspection of the period between 1945 and 1980 as the period of the socialist pop culture, which represented, up to 1953, a part of the complex system of the socialist propaganda, just to develop into a new cultural model during the 1950's.

Apart from radio, and later television, these magazines were the main window to the world. Through them, one can get not only the notion of everyday life, but also mark down several dominant phenomena. The illustrated cover pages of the magazines printed at the end of the 1940's and at the beginning of the 1950's reflected the determined joy and optimism of the new man, but gave way during the 1960's to the images of the first pop stars. The changes in the conceptions of womanhood and sexuality, the transformation of the revolutionary tradition and the relation toward the cult of Josip Broz Tito, as well as the breakthrough of the content pertaining to the sports and music, marked the cover pages during the following decades. The exhibition is founded in the meticulously researched historic circumstances, as well as the social processes that changed the cultural norms. This research represented a pioneer contribution to the research into this kind of material and a substantial contribution to wider interpretation of the cultural history of the post-war period. The geographical limit to Belgrade came as a result of the fact that the capital city of the former Yugoslavia represented a mirror of the orientation in the development of the whole country, while the chronological frame offers a fully rounded unit marked by the political rule of Josip Broz Tito.

The cover pages will be exhibited in three chronological segments: the introductory one (between the First and the Second World Wars), the period of the reconstruction and development, and the period of the self-management, that is, the rise of the popular culture.

The special importance of this exhibition is reflected in the analysis of the mass culture as inseparable from the social context within which it emerged. Raising and answering numerous questions that escape the rigid domain of formal and stylistic interpretations of visual media, renders new, wider calibration of the culture and art of the period between 1945 and 1980, and especially the "popular" one.

The project will be realized as a thematic exhibition with the accompanying programme offering guided exhibition tours and an educational workshop in making of magazines for pre-school and elementary school children. The project is designed for both professional and wider public of various generations as it regards the period and topics that are close enough in history to recognize them, but at the same time far enough to approach them and analyze them from the perspective of the contemporary experiences and knowledge.

Author of the exhibition: Andrijana Ristić MA, curator, Museum of Applied Art